FREESKIER

Happy Thanksgiving everyone!  My ad in Freeskier magazine dropped yesterday and I'm pretty excited about how it turned out.  Armada skis has been doing a series of artist-based ads in conjunction with their 10-year anniversary and I was given the opportunity to customize an epic photo of freeskiing legend Tanner Hall in any way I chose.  For the most part the previous ads in the series were created by artists that have contributed to the visual history of Armada over the past ten years, so I was especially honored to be selected as I am a full-time employee of Armada and I've only been with the company for a little over a year so far!

I was given a vertical black and white photo of Tanner and we thought it would be cool to orient the ad vertically over the two page spread so that you have to rotate the magazine to view the piece.  All of the ads so far have been extremely colorful so I went with a decidedly unsaturated approach and decided to limit myself to a single color and focus more on the composition and typography.

 My first magazine ad that I've ever gotten to put my name on so I am quite stoked.  Happy 10 years to Armada skis, definitely watch the sick anniversary edit we just put out for a little insight into the company.  The video, which you can view right here, was created by my good friend and coworker, Corey Stanton.  He and I have worked together pretty closely to try and create more exciting graphical content for our videos.  Hopefully there will be much more to come!

Be sure to pick up a copy of the magazine and check it out for yourself.  Thanks for reading!

New Business Card

Been waiting to get my new business cards in the mail for a few weeks, finally got em yesterday and they're just as beautiful as I hoped they would be:

I spent a while on this design and knew I wanted to have it letter pressed so I did some research and finally found The Cotton Paperie, which I can't recommend highly enough.  Not only did they have the most reasonable pricing I was able to find for letter press jobs, they also have the most options for paper and ink colors-- not to mention the fact that they did an incredible job on my cards.

The detail is perfect and the embossing is subtle and classy. Their standard paper stock is a thick double-ply which looks and feels great in your hand.  I am going to be giving these out with extreme discretion as I don't want to part with any of them!

NO SOLICITING

Solicitors totally suck.  You know it, and I know it.  When you work in office without a receptionist to fend them off, they end up coming straight to your desk, distracting you from your work and wasting your valuable time, trying to get you to sign or buy things before you can politely tell them to get lost.  This is even more obnoxious when you have a sign on door that says 'No Soliciting' which gets completely ignored time and time again.

I thought maybe if I created my own No Soliciting sign, something more bold and beautiful than the average type, it might be noticed and actually *gasp* heeded.  You can call it somewhat of a social design experiment.  Whether or not it works is yet to be determined, but at least we now have a nicer sign on the door.

Check it out and download the pdf in a size of your choosing below to print yourself and proudly display in your own office!  Solicitors Beware!!

download - NO SOLICITING (6 x 4.25")

download - NO SOLICITING (8 x 6.5")

download - NO SOLICITING (12 x 8.5")

Life update

I got a job.  I am the newest member of the design team at Armada Skis.  They are sick:

I start in two weeks and it's going to be totally awesome.  Can't wait.