FREESKIER

Happy Thanksgiving everyone!  My ad in Freeskier magazine dropped yesterday and I'm pretty excited about how it turned out.  Armada skis has been doing a series of artist-based ads in conjunction with their 10-year anniversary and I was given the opportunity to customize an epic photo of freeskiing legend Tanner Hall in any way I chose.  For the most part the previous ads in the series were created by artists that have contributed to the visual history of Armada over the past ten years, so I was especially honored to be selected as I am a full-time employee of Armada and I've only been with the company for a little over a year so far!

I was given a vertical black and white photo of Tanner and we thought it would be cool to orient the ad vertically over the two page spread so that you have to rotate the magazine to view the piece.  All of the ads so far have been extremely colorful so I went with a decidedly unsaturated approach and decided to limit myself to a single color and focus more on the composition and typography.

 My first magazine ad that I've ever gotten to put my name on so I am quite stoked.  Happy 10 years to Armada skis, definitely watch the sick anniversary edit we just put out for a little insight into the company.  The video, which you can view right here, was created by my good friend and coworker, Corey Stanton.  He and I have worked together pretty closely to try and create more exciting graphical content for our videos.  Hopefully there will be much more to come!

Be sure to pick up a copy of the magazine and check it out for yourself.  Thanks for reading!